Eshaa Amiin leads an envious but busy life, filled with glitz glamour and celebrity stars. Her client roster reads like the Who’s Who of Bollywood – Karisma Kapoor, Saif Ali Khan, Akshay Kumar, Lara Dutta, Amy Jackson, Varun Dhawan, Alia Bhatt, Madhuri Dixit, Arjun Kapoor, Huma Qureshi, Sania Mirza and many more.
A graduate from the National Institute of Fashion Technology, Mumbai in 2007, Eshaa’s fashion graph started climbing with an export house, then styling campaigns, TVCs, then on to Fashion Director at Miss India Organisation and now Model Mentor at the National Academy of Modelling and Grooming.
Encouraged to launch her label in November 2014, Eshaa is now a well-known name on the ramp. Her first catwalk soirée was in 2014 at Madam Style Week at Sofitel, Mumbai for two seasons, which was followed by Lakmé Fashion Week Winter/Festive 2016 when she unveiled a glamorous line. Her next big appearance was for Birla Cellulose when she participated during the Amazon India Fashion Week Autumn/Winter in Delhi March 2018 for Liva fabrics.
Her first appearance on the Goan catwalk was for India Beach Fashion Week 2018 where she unveiled her resort wear line but Eshaa admits her first love is styling that is why her garments on the ramp are presented with great care. Her latest collection called “Tropical Tales” showcased at India Beach Fashion Week was a colourful youthful fun-filled line that will appeal to beachcombers and those young at heart who love to be stylishly dressed while frolicking on the sands. Playing with colours like aqua, fuchsia and turquoise with hints of black and white stripes, Eshaa added some vibrant but frivolous silhouettes with unconventional obi like belts.
So there were flowing skirts, dresses, asymmetric hemlines, kaftans and wrap creations teamed with printed or striped resort trenches and bombers with voluminous sleeves. Eshaa enjoys working with laser cuts, 3D appliqués for winter and creates her own digital prints in vibrant hues for summer. When it comes to fabrics its Bamberg silks, silk organza and crêpe that excite her but Eshaa opted for organza and crêpe as the base fabrics for the cool leaf printed creations during her Goan collection.
Selling at Aza and Sattva in Mumbai, Manomay in Hyderabad as well as online with Pernia Pop Up, Ashni & Co and Aza Fashions, Eshaa’s price line is between Rs 6,000 – 17,000. She believes in outright or consignment terms for business and is available 11 am to 7 pm at her studio.
When women want to make an extravagant fashion statement and dress like their favourite Bollywood divas, then Eshaa Amiin is the label that will offer the right choices.
203 Golden Castle, Sunder Nagar Road 2, Opposite Creative Industires, Kalina, Santa Cruz, Mumbai 400098
Meher Castelino is one of India’s best known fashion journalists and commentators. Long before India was recognised as the home of style and beauty queens, Meher was crowned Miss India. Way, way back in 1964! She has also mentored many emerging divas, including a certain Aishwarya Rai. Meher writes in many Indian and international publications. For Xyngr, she stylegazes every Wednesday.