By Meher Castelino
Fashion for Yadvi Agarwal has to be of the extreme kind. Yadvi was not satisfied after acquiring her Bachelor’s in Fashion Design from Pearl Academy of Fashion, Delhi in 2011. Her thirst for further knowledge ensured she got a Master’s in Textiles Design from the National Institute of Design, Ahmedabad in 2014. Her CV also reveals that she headed the design section at Spun by Welspun Global Bands Ltd and worked with top designers Eka and Pero.
In 2010, Yadvi won the Triumph Lingerie Contest and represented India in the UK along with winners from 28 countries. Her trip to Paris the same year was the catalyst that gave birth to her Yavi label in 2016. Yavi, a Sanskrit word that means “conjoining of the earth with the heaven”, was an unconventional fashion venture.
The impressionism of Paris pushed her creativity to greater heights. With her Yavi label, Yadvi brought to the designing table a refinement that turned her creations into pieces of art. The Yavi label is an aesthetic merger of innovative fabric construction, traditional woven textiles, impressionism and sustainability every season. It is a label where art meets fashion. The USP of the label is hand-painted, digitized, impressionism prints for garments where no two pieces are exactly the same. The secret is layering of printing with blocks and one-thread embroidery, which is an innovative way of construction of new fabrics by overlapping threads for surface ornamentation. Fabrics that excite Yadvi are Chanderi, ikat, fine Bengal cotton and pashmina along with blockprinting as well as Adda work. So a single garment by Yadvi although seeped in India’s rich textiles heritage and craft would be perfect in the global fashion capitals.
Yadvi’s creations are valued by textile aficionados and collectors and the ultimate compliment came when international fashion doyen, Suzy Menkes wore a Yavi dress bought at the Victoria and Albert Museum London and posed in it on a Vespa in Florence!
Yadvi’s debut collection during Lakmé Fashion Week Winter/Festive 2018 Gen Next Show was a great fashion experience. Hand painted beautifully, the textured, woven, patched, mini, shirt, pleated skirt, bell-sleeved blouse, soft jacket over sari, tie-up top, cropped pants and waistcoat were eye-catching offerings.
Prices range from Rs 5,490 to 34,490 or UK Pounds 180 – 700. Yadvi retails from 50 international stores and in India from Ogaan Delhi and Hyderabad, Clove and Aza Mumbai, Collage Bengaluru and Chennai, Sachas Goa, Evoluzione Chennai. Yadvi’s terms of business are 50 per cent buy out and 35 per cent marked down on consignment with business timings being 10 am to 7 pm six days a week.
Telephones 9811242178, 011-26492179
Web: www.studioyavi.com, http://studioyavi.com/stocklist/
Meher Castelino is one of India’s best known fashion journalists and commentators. Long before India was recognised as the home of style and beauty queens, Meher was crowned Miss India. Way, way back in 1964! She has also mentored many emerging divas, including a certain Aishwarya Rai. Meher writes in many Indian and international publications. For Xyngr, she stylegazes every Wednesday.