A Ken for Prints

It’s not easy to get Ken Fernandes, now known as Ken Ferns, to answer queries for an interview. If one is lucky to catch him in person, the information is given but if one wants it on the email one can wait till the cow’s come home and there will be no response from Mr Ferns (who now dreams of winning an Oscar). Even getting his address can be a herculean task where one has to end up fending for one’s self. Therefore, it’s quite surprising that he gets his collections ready on time and even creates his multiple prints for each season and has a thriving fashion business.

His very incommunicado attitude however may be attributed to the fact that he has his fingers in too many pies. He has designed for all the Bigg Boss seasons as well as the Jhalak Dikhla Ja TV dance shows, can churn out 30-40 outfits in two-three days as well as create fashion week collections. He is also busy mentoring students in various fashion institutes in India and he is an avid partygoer who can go to bed at 6am but still rise and shine at 9am.

His latest collection for India Beach Fashion Week 2018 in Goa called “Fernweh” revolved around the theme “Find Your Tribe”. Staying true to the concept, Ken created intricate prints inspired by the Aztec, Zulu, Mayan, Mexican, Persian and Indian tribes. This contrast mélange of prints was perfectly in unison for the men’s and women’s wear. For the former, there were shirts, suits, shorts, blousons and bikers; while for the latter there was a wildly colourful line of kaftans, maxis, minis, skirts, blouses, bikinis and shorts that made an explosives impact.

He loves working with different fabrics like cotton, polynosic, georgettes, modal, crêpes and sheers. There is never a clear colour story since all the shades of the rainbow and many more are part of every collection. Catering to the age group 18 – 45 years, Ken’s clothes with intense print developments are prèt in nature with fluid or fitted silhouettes and have always been head turners with his styling being even more extravagant. In other words his clothes are not for the faint hearted. They are aimed at dressers who like to strut and preen like peacocks and want to be the centre of attention and attraction.

For fashionistas – both male and female – who want to make definite style statements, Ken’s prices are between Rs 6,000 to 30,000. He retails only from Atosa, Mumbai and Como Collectives, Panjim and if the buyers are really lucky, he is available between 11am to 6pm – seven days a week at his studio for custom tailoring and his terms of business are either consignment basis or total buyout.

Rating: 3 Stars
Insignia Design Inc.
Flat No 7/2 Ground Floor, R Wing, Jay Shreedon,  Link Road, Goregaon West Mumbai 400062
Instagram #Iamken
Facebook KenFerns
Email kenferns@insigniadesigninc.com
Telephone:  98207 04556

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