Embellishments play a role in Aniket Satam’s wares but without overpowering the construction of the garments, writes Meher Castelino
GenNext designers have often made quite a mark in the Indian fashion business but Aniket Satam who was part of the Lakmé Fashion Week Winter/Festive 2012 Gen Next season proved that he was not a one season wonder. He ended up moving ahead and won the Cotton Council of India reality show “Let’s Design” in 2012 and finally was the winner at the SketchToStore 2016 mega nationwide TV Design Hunt, which got him a scholarship to the Istituto Marangoni in Milan.
With this win, he made his debut appearance at Amazon India Fashion Week Spring/Summer 2017 where his Cat Collection got him rave reviews, with Bollywood stars like Alia Bhatt wearing the garments.
Fashion was always been a passion for Aniket ever since the fourth grade but he is also a great teacher, writer, artist, fluent communicator and above all a very disciplined person, which is very rare in the Indian fashion industry.
After graduating in fashion from B D Somani Institute of Art and Fashion Technology in 2009, he created a niche for his designs, which are aimed at the young trendy dresser.
He makes two collections a year for summer and fall, as well as mini capsules whenever required and retails only from Creo at Kemps Corner, Mumbai besides doing custom tailoring. He limits his designing, as he doesn’t want to exhaust his creativity by retailing at multiple outlets and get stuck in the fashion rat race.
His stint at Marangoni in Milan taught him styling, imagery, editing and the concept that “Less is More” which is very important when it comes to fashion designing. He was taught several rules but not restricted in how and when to use them.
Aniket loves to work with a variety of fabrics that range from sheer to solids and colours that move from pastels to hot hues. Embellishments play a role but in a discreet manner without overpowering the construction of the garments.
He is inspired by stories, personal experiences, his visual reservoir of magazine cuttings, along with art and textures. He always has a fictional muse in mind and then decides on the fashion story he wants to relate.
Aniket is available at his studio from 9am to 9 pm and his terms of business are outright for direct buyers, bespoke consultancy and consignments for stores. His prices range from Rs 4,500 to Rs 20,000.
1508/5A New Hind Mill Compound, Ghodapdeo, Mumbai 400033
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Meher Castelino is one of India’s best known fashion journalists and commentators. Long before India was recognised as the home of style and beauty queens, Meher was crowned Miss India. Way, way back in 1964! She has also mentored many emerging divas, including a certain Aishwarya Rai. Meher writes in many Indian and international publications. For Xyngr, she stylegazes every Wednesday.